Corporate branding SAMPLE
The client sought a cohesive branding solution to modernize their logo, website, and social media presence, aiming for scalable file formats to ensure high-quality end-products.
Tools: Microsoft Office, Canva
problem
The client, a small nonprofit with limited funding and resources, faced significant challenges with their branding. Their original logo was only available in PDF format, limiting its usability in marketing materials. Furthermore, the logo felt outdated and suffered from poor resolution, hindering their ability to effectively promote their mission.
solution
Original client logo
To refresh the client’s branding, I designed a new logo that features a modern iteration of their iconic dove, maintaining brand consistency by sampling the original logo’s colors in Photoshop and recording the hex codes. Additionally, I selected new fonts to complement the updated design. These choices ensured that the new branding was both recognizable and cohesive with the client’s mission.
results
The client stakeholders were highly satisfied with the updated branding. The new logo and font selections have provided a streamlined and recognizable presence within the local community, significantly enhancing awareness of their mission and purpose.